Walmart Vs. Target Research Paper Example | Topics and Well Written Essays - 1250 words

Walmart Vs. sign - Research Paper ExampleCompanys Profile Walmart Wal-Mart was founded in 1962 in Rogers, Ark by Sam Walton (Walmart Corporate Website, n.d.). Since the time when the first Walmart discount investment telephoner has been overt, the company grew to 706 stores across the United States (Walmart Corporate Website, n.d.). Walmarts headquarter is allocated in Bentonville, Arkansas (Walmart Corporate Website, n.d.). In 1969, the company incorporated as Wal-Mart Stores Inc. (Walmart Corporate Website, n.d.). Today the company operates in variant formats, including Sams community membership warehouse, supercenters, neighborhood markets, marketside and online stores. Envisioned 40 years ago Walmarts mission of saving raft money to help them live better continues to be an incentive for the overall companys stemma operating. In addition to the mission statement, the company has developed the Walmarts Ethical Standards Program and a healthy ethical policy, focused mainly o n the basic place of respect for all shareholders, including customers, associates, and suppliers (Walmart Corporate Website Culture, n.d.). Target Target was founded in 1902 by George Draper Dayton and was called as the Dayton Dry Goods Company (Target Website Our History, n.d.). The first Target store opened in Roseville, Minnesota, in 1962 (Target Website Our Stores, n.d.). As of today, discount retailer has captured significant market share by having allocated slightly 1750 stores in 49 states (Target Website Our Stores, n.d.). By doing business and developing strategic plans for the company, current Chairman, President and CEO of Target, Gregg Steinhafel, follows the bringing close together that Diversity is much more than a goal or campaign it is a core value of the giant retailer (Steinhagel, n.d.). The mission of the company is to make Target the preferred shopping destination for its guests by delivering outstanding value, continuous innovation and an exceptional guest e xperience by consistently fulfilling its logo rest More. Pay Less (Target Website Our Mission, n.d.). Besides its main activity, Target demonstrates a strong commitment to communities by providing ache to education activities, volunteerism, different social services, military and veteran assistance and some others (Target Website Community Outreach, n.d.). Marketing strategies Walmart The differentiate marketing strategy formulated as the Walmarts logo was based on the principle always Low Prices, Always. Therefore, the companys pricing strategy is to provide the goods sold at the lowest prices. To pass water this competitive advantage the management of the company continuously works on the cost reduction programs. Additionally, in order to achieve the maximum amount of potential customers, Walmart began to focus its marketing strategy on different target markets, by differentiating its stores into Walmart discount stores, Walmart supercenters, Walmart neighborhood markets, mar ketside, and Walmart.com (Walmartstores Corporate Website, n.d.). While analyzing mainly the Walmart store format, it can be summarized that the size of an average store is 108000 square feet these stores are wide and clean the aisles are brightly-lit and the shelves are stocked with with various value-prices general merchandise product, including family apparel, electronics, toys, health and beauty aids,