Research Activities Paper Example | Topics and Well Written Essays - 1750 words

Activities - Research Paper Example The journey through highly successful advertising practices and the obvious benefits attached of Aspirin, specifically Bayer Aspirin is one of note. Bayer AG according to the Bayer AG website was originally founded as, â€Å"The general partnership "Friedr. Bayer et comp." was founded on August 1, 1863 in Barmen - now a district of the city of Wuppertal - by dye salesman Friedrich Bayer (1825-1880) and master dyer Johann Friedrich Weskott (1821-1876). The object of the company was the manufacture and sale of synthetic dyestuffs.† (â€Å"Bayer AG† 1) Originally medicines were not something that this company desired to promote and it did quite well in the promotion of its synthetic dyes. Growing from three original employees to over 300 by the time it became a joint stock company. This rapid growth was almost directly attributable to the success and ability of its founders in marketing and advanced approaches to products. â€Å"Sterling Drug benefited from World War I. B ecause supplies of drugs from Germany were cut off by the Allied blockade, they set up the Winthrop Company to manufacture the active ingredients. After the war, Sterling acquired the American Bayer Company. They established a separate subsidiary, the Bayer Company, to market Bayer Aspirin† (â€Å"Sterling Drug, Inc.† 1). ... â€Å"Bayer AG transformed into a management holding company and the related hive-down of business operations into legally independent companies, the number of employees dropped from 36,010 at the beginning of 2003 to 590 on December 31, 2003.† (â€Å"Bayer AG (BAYRY)† 4). This reorganization reduced the direct workforce and enhanced the ability of the parent holding corporation to better separate assets as well as increase overall profitability. Aspirin was the result of massive efforts towards research within the original Bayer organization and in 1899 Aspirin ® was developed by Felix Hoffman and quickly became known as the drug of the century. According to Massachusetts Institute of Technology Lemelson program, Hoffman’s â€Å"miracle drug† was the result of solid research and hard work. On August 10, 1897, he succeeded with this endeavor: By combining acetylating salicylic acid with acetic acid, he created acetylsalicylic acid, or ASA, with the right characteristics for consumer use. The substance had the ability to relieve fever, pain and inflammation, all without upsetting the patient's stomach (â€Å"Aspirin† 1) Prior efforts had made this a difficult drug for people to use as it had irritated the stomach severely. Now it was able to be used regularly and did not cause the irritation to the stomach that had occurred before. The advertising behind this wonder drug also showed the desire of the manufacturers to promote it as in 1917 patents regarding the manufacture of this drug expired. In July 1916 a journal titled, The Pharmaceutical Era included the following information regarding the advertising campaign being conducted by The Bayer Company, Inc. This journal stated that, â€Å"The Bayer Company, Inc., which for some months past has